IE37: Paul Smith. Lead With A Story. A Tale From A Master Story Teller.


PaulSmith Adobe Photoshop PDF

As educators, we seek to motivate our students, provide perspective, and draw the big picture to make sense of sometimes the obscure concepts that is at times lost to a population of students lacking the vital experience based knowledge.  Experience is the best teacher and the next best thing is sharing lessons through a story.  The ability to have students hang on every word spoken, at the edge of their seats, and move them to be inspired and to action is an art form.  The art of story telling has been adopted by major US firms such as Nike, Proctor & Gamble, and others to motivate and empower its employees.  Can you apply such corporate technique in the classrooms?

Paul Smith is a popular keynote speaker and a corporate trainer in leadership and storytelling techniques, and former executive and 20-year veteran of The Procter & Gamble Company. He is also the author of the best selling book Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire. His current area of research is the use of stories for character development in children. His new book on that topic is titled Parenting with a Story: Real-life lessons in character for parents and children to share.

As part of his research on the effectiveness of storytelling, Paul has personally interviewed over 200 executives and leaders in over 20 countries. His work on leadership and storytelling has been featured in The Wall Street Journal, Inc. Magazine, Time, Forbes, The Washington Post, PR News, Success Magazine, CIO Magazine, Investors Business Daily, Marketing Research Magazine, the American Banking Journal, and London’s Edge Magazine, among others.

Paul was most recently the director of consumer research for Procter & Gamble’s $6 billion global paper business where he led a research team across four continents. Previously, he was responsible for leading the development of P&G’s global $80 billion sales forecasting capability. In his 20 years at P&G, he also held leadership positions in corporate finance, manufacturing plants, and sales working closely with executives at major retailers around the world like Walmart, Costco, BJ’s, Asda, and Sam’s Club.

His keynote speaking and training clients include international giants like Hewlett Packard, Ford Motor Company, Bayer Medical, Abbott, Novartis, Progressive Insurance, Novartis, Merrill Lynch, Kaiser Permanente, Luxottica, and Procter & Gamble among dozens of others.

Paul holds a bachelors degree in economics, and an MBA from the Wharton School at the University of Pennsylvania. He lives with his wife and two sons in the Cincinnati suburb of Mason, Ohio.

Contact Paul:



Paul’s Books on Amazon: “Lead With A Story”

                                                    “Parenting With A Story”

One response to “IE37: Paul Smith. Lead With A Story. A Tale From A Master Story Teller.”

  1. Gary Reynoldsl

    Sung does an absolutely superb job in his interviews. Paul Smiths’ is one of the best of many of Sung’s really inspiring podcasts.

Leave a Reply